Interview with Andrea Fraboni Editor-in-chief of Corriere Adriatico
You know le marche region in depth with its excellences about oil, pasta and restaurant. What is so special in this territory? Truffle e.g. growsonly in uncontaminated territory, what can you tell us about le marche excellences, agriculture and territory?
The most important thing is the deep relationship between men and their earth.le marche for a long time have seen a subdivision of the territory in many small spaces, each farmer had his own strategy, loosing in synergy.today we can see an important evolution: wine consortiums as imt(le marche wine protection institute )were born. They allow to make even little companies known and recognized in their excellence.
Excellence and quality come from the earth, from this strategic position of the region that joins the seaside of the coast with their mild climate of the hills ideal for olive tree, vine and truffle, till the wildest mountain. Today the city of Acqualagna is a brand with its white truffle.
Your search is a never ending search for excellence in food and beverage, is a passion or a job?
None of the two options.actually nearly 20 years ago i approached to vine sector with great humility thanks to 2 masters Ampelio Bucci “the vineyard” and historic producer of the Verdicchio wine in his company based in Senigallia (le Marche region)and Alberto Mazzoni enologist.
I must say that even today the time to taste a wine for me is very very long in comparison to my masters, perhaps because as mr Antonucci, from the Santa Barbara winery says, when somebody asked him which is your secret? He answers “first of all making the wine i like”.
Today professional commitments don’t allow me to dedicate myself to food and beverage as i would. It means that when i will be retired i will find out the way to take care of 100%.
Today unfortunately i take care of it just a little , with the dedicated pages i lead from far on the Corriere Adriatico newspaper.
I also must say that i recognize the merit to a woman called Silvana Fiorini to have been the first on investing in Bianchello del Metauro wine, when nobody had done nothing yet about this wine.
The real big problem can be the changing of the generation, it is desirable that after this crisis young people, who moved to the north, could come back home taking care of their family owned companies. We see today that something like this is happening.
How do you make the storytelling about the beauties of this territory to the great public? Your knowledge is the starting point, but how can you reach the people who read your pages about food and wine, in particular when they are less expert?
My stories comes from my professional training.i was born as a cronist of black and judicial chronicle inside l’Espresso group (italian editorial group) where tales had to be clear and concrete.
Perhaps this experience helped me to be concrete and essential.
Peole, always, say that i am very clear in the exposure. During my career i have had positive feed backs on what i tell about restaurants, location or companies.i must say that this fact gives a lot of satisfaction to me.